Benjamin Boman
Hi there, I'm a marketer and podcast host. I interview cool marketers and founders to share the actionable analyses here.

Latest posts

Nov
29
7 Things I Learned From the Mini MBA by Mark Ritson

7 Things I Learned From the Mini MBA by Mark Ritson

This past week I finally submitted my exam for Mark Ritson's Mini MBA in Marketing. Mark's course covers 10 lessons
5 min read
Sep
20
The LinkedIn Networking Strategy for SaaS with Will van der Sanden

The LinkedIn Networking Strategy for SaaS with Will van der Sanden

Will van der Sanden is the founder of Dux Soup, one of the largest LinkedIn automation tools. In this episode,
Aug
29
How to Use Personalized Video to Increase Conversions and Activations with Oli Bridge

How to Use Personalized Video to Increase Conversions and Activations with Oli Bridge

Oli Bridge is the CMO at Bonjoro, taking the SaaS application from 0 to 50+ users. In this episode, we
Aug
22
How to Use Newsletter Placements to Acquire SaaS Users with Paul-Louis Valat

How to Use Newsletter Placements to Acquire SaaS Users with Paul-Louis Valat

About a month ago I connected with Paul-Louis via Medium, after reading his awesome article on his experience spending about
Aug
11
My Blog Manifesto

My Blog Manifesto

Before going on this project of mine to develop my blog and podcast, it makes sense to think with the
3 min read
Jul
28
4 YouTube SaaS Ad Examples Analyzed

4 YouTube SaaS Ad Examples Analyzed

After my interview with Rishabh Bhandari on how to use video for SaaS marketing, I have been looking around for
2 min read
Jul
11
Growing Content Snare from 0-1k Paying Users, with Jimmy Rose

Growing Content Snare from 0-1k Paying Users, with Jimmy Rose

Jimmy Rose is the cofounder of Content Snare, a tool for collecting documents and information from clients. In this episode,
4 min read
Jul
08
Supporters: Nicholas Scalice on Tiktok Marketing

Supporters: Nicholas Scalice on Tiktok Marketing

Jul
05
Quuu Promote Review: Is It Worth It?

Quuu Promote Review: Is It Worth It?

Arguably content distribution is one of the hardest aspects of content marketing. For a long time I have been hunting
3 min read
Jul
04
How To Use SEO to Get Trial Signups with AdulGaniy Shehu

How To Use SEO to Get Trial Signups with AdulGaniy Shehu

Ben: I think most people would agree, middle funnel content does not get as much love as high-traffic pieces. I
7 min read